Nortel to Cisco: ‘Tax this’
Thursday, May 15, 2008
A huge portion of my time at Nortel has been spent on the company’s Green story and its Corporate Social Responsibility efforts. As such, today is a pretty cool day at Nortel — as the company begins to shout from the rooftops about how its product portfolio is leaps and bounds more energy efficient than those of rival Cisco through a very strategic ad/communications campaign. Check out the ads in the Wall Street Journal and San Jose Mercury News, respectively, here and here.
And type “the Cisco Energy Tax” into your search engine and follow the links. Congrats all around to my peeps at Nortel.
