Bloom 2.0

Ok, maybe it’s my new-found fascination (and career) in marketing, but after noticing that Feist was selected for the latest iPod commercial, on my way into work today I heard her song 1-2-3-4 on my satellite radio. I love it. But I’m not sure if that’s because it is a good song, a cool one-camera video or because I’m intrigued how Apple is now a bona fide star maker through its commercials. Didn’t it also do that with Jet’s Are You Gonna Be My Girl, too? I’m sure it’s happened with other songs as well but those are just the two that stand out.

UPDATE: I just found this on thestar.com talking about the exact same thing.